Online Shop Manager

About Us

Welcome to Country is a First Nations’ led and operated not-for-profit social enterprise. We are driven by our purpose to support and sustain greater economic independence of First Nations entrepreneurs to continue preserving their cultural practices and sharing culture to the world on their own terms.

Welcome to Country operates a premium marketplace for Aboriginal and Torres Strait Islander experiences, immersions and products. We also provide a range of First Nations professional services to Corporate and Government clients.

Our growing team of 15 is a diverse group of people who are empathetic, motivated, creative and most importantly, who are driven to showcase and support Aboriginal and Torres Strait Islander businesses to ensure they thrive and prosper. At any given time, at least 70% of our staff identify as Aboriginal, Torres Strait Islander or South Sea Islander.

Role: Online Shop Manager
Reports to: Director of eCommerce
Direct Reports: None
Leadership Team: No
Location: Circular Quay, Sydney NSW
Work Type: Full Time: 37.5hrs p/w
Salary Band: Welcome to Country – Salary Band 2

The Role

Reporting to the Director of eCommerce, the Online Shop Manager, alongside a small team of an assistant and casual pick and pack staff, manages and assists with a variety of tasks related to the day to day running of the online Shop. A lover of Shopify, you will use this technology platform to help ensure that customer orders are processed and managed efficiently on a daily basis. You will also respond to business and individual customer enquiries (WtC uses Zendesk) and liaise with Suppliers regarding the smooth purchase and restocking of products for the Shop.

Key Responsibilities

Inventory Management: Source and order products from new and existing suppliers
Monitor inventory levels and collaborate with demand planning to optimize stock availability, while preventing stockouts and overstock situations
Implement inventory replenishment strategies and reorder points to support sales targets
Recommend new products to the Director of eCommerce as a result of analyzing sales, profitability and competition across platforms
Assist in creating and updating product listings on the e-commerce platform (Shopify), including product descriptions, images, and pricing
Ensure accurate and consistent product information for a seamless shopping experience
Utilize sales data, inventory turnover, and other metrics to make informed purchasing decisions and optimize product offerings
Generate regular reports and insights to monitor product performance and sales trends
Work closely with the Marketing and Experience and Sales teams to align purchasing strategies with promotional campaigns and customer needs
Serve as the primary point of contact for wholesale and corporate clients (through various channels, including email, phone, and online platforms) addressing inquiries, providing product information, keeping accurate records and offering assistance throughout the ordering process. Provide customized solutions, as necessary
On the one hand, coordinate with internal departments, suppliers, and production teams to implement corporate orders and customizations, including branding, packaging, and other special requests
On the other hand, collaborate with suppliers and logistics to ensure the timely processing, packaging, and delivery of corporate orders
Help to staff pop-up shop stalls, in real life, as required, from time to time
Other duties, as required by the Director of eCommerce

Experience/ Qualications

Minimum 3 years experience working in retail
Demonstrated experience and success achieving targets in a sales environment Knowledge of eCommerce platforms, in particular Shopify
Knowledge of the Not-for-profit and/or social enterprise sector
Experience working with First Nations people and communities

Attributes and Skills

Can do, problem solving approach to work
Excellent time management and multi-tasking skills
Analytical brain, loving data and reports for business insights
Flair for buying and creating an in demand (and profitable) product range
Outstanding attention to detail
Strong work ethic
Friendly and helpful, ensuring all customers receive a positive experience Very good communicator
Very good computer skills
Enjoys working in a fast paced environment
A love of retail
Team player

Benefits of Working at Welcome to Country

A fun, supportive and flexible workplace (work from home a minimum of one day per week, or as agreed) A culturally safe workplace that celebrates and centres First Nations’ culture
Competitive salary packaging as a registered Not-for-Profit charity
On the job training with occasional professional development opportunities
Staff discounts on our range of products
A central headquarters office located in Circular Quay, Sydney

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For a confidential discussion regarding this position, please contact:
Katie McLeish – Chief Operations Officer
[email protected]
0407 384 311